CliniMedia Blog — practical dental and medical clinic marketing writing.
This is the blog index for CliniMedia. Posts cover dental and medical clinic marketing topics including local SEO, Google Ads, Meta Ads, Google Business Profile management, online review strategy, and what to expect from an on-site clinic media day. The blog is intentionally text-only and fast to read.
Practical posts on dental and medical clinic marketing — what actually moves new-patient bookings, what doesn't, and what we learn from running campaigns every day across the GTA. No fluff, no stock photos, no hype. Just the work.
2026
Twelve questions to ask every prospective agency in Burlington, Oakville, Mississauga, Hamilton, or Milton. What to ask, what to ignore, the red flags that should end the conversation — and the two things every clinic owner gets wrong before they even pick up the phone.
A day-by-day setup plan for the Halton Region. Categories, services, hours, photos, posts, reviews — exactly what to do, in what order, with the common Burlington and Oakville mistakes that keep clinics out of the local 3-pack called out by name.
One in three dental ads we're handed gets rejected by Meta. The full rulebook — before-and-after rules, the "personal attributes" trap, Special Ad Category triggers, body-part imagery, and the PIPEDA overlay that adds Canadian-specific obligations on top of Meta's policy.
Google's local pack has shifted again. Here's the eight-item checklist we run for every new clinic partner — what's worth the time, what's now noise, and where to start if your Google Business Profile has been sitting untouched.
They are not interchangeable, and most clinics get the split wrong. A practical framework for how to split a monthly ad budget between Google Search, Performance Max, Meta feed, and Reels — based on what your clinic actually offers.
One on-site shoot. Roughly six hours. Here's the full breakdown of what comes out the other side — how many photos, how many short-form videos, how it gets edited, and how a month of social and ad content gets sequenced from it.
Who writes it, how often, and what to do with what you read. Want to skip the DIY and get this run for your clinic? Start with a call.